About Us

👋

We’re Ryan and Braxton, two energetic gents based in Austin, Texas that live, breathe, and play pickleball.

We are just like the millions of others that have come to love the sport’s social, competitive, and fitness outlet. Ryan’s first game was with his mom. The sport continues to bring so much into our lives. It has changed how we make friends - both counting dozens of new relationships we cherish and wouldn’t have experienced if it wasn’t for the sport. It has changed how we find fun in fitness and a way to still tap into both of our competitive natures post-college.

We started playing at Pan Am - public courts on the East Side of Austin. They are super slick, have limited weeknight availability, and 3 of the courts are temporary.

But we love it and can’t get enough it. And we’re not alone. Each day, Pan Am (and every other court in Austin) is filled with amazing people, friends, and energy. It’s what pickleball is all about.

As pickleball grows at the professional and amateur levels, businesses across the nation are searching for how to get involved in the space. However, there are few reliable resources for companies and investors to get, or stay, smart on the business of pickleball.

The goal of The Reset is to become the business pulse of pickleball. Each week you will receive news, perspective, and resources dedicated to understanding the economics, partnerships, and marketing developments happening with the sport.

We have professional backgrounds in finance and early-stage venture-backed tech companies, which we believe will give us a unique perspective to pick up on early signals and understand the concrete numbers about where the industry is heading.

It’s still early and that’s why we’re all in. We are obsessed with learning every aspect of this sport in all its forms. See our Market Map.

Pickleball is a people sport and that excites us the most. It takes active dialogue with the people building, operating, and investing to understand exactly what is happening and why it matters. Don’t be surprised when you see emails or DMs from us :)

Day-to-day, you’ll find both of us drilling and training at 7am. Ryan is a former college lacrosse player whose only racket experience was beating his dad in table tennis. He’s now a 5.5 that has made the main draw of several men’s pro doubles events. He’s a nerd through & through, who watches pro game recaps at .75x speed to pick up on the nuances of the game. You can now hear him commentate live at Major League Pickleball events. Braxton is a fast-rising 4.5 that is taking his high-school tennis talents and becoming a threatening pickle-native player. It takes very little convincing to get him on the court, so if you’re looking to drill in the morning, hit him up.

We have an ambitious roadmap ahead for The Reset that includes paid research resources, multimedia products, and private communities.

As always, we would love to learn what is most top of mind or what content you would like to see, so feel free to find a time to talk here if you’d like to meet us.

See y’all on the court.